Personalized Cold Email Outreach for Custom Software Agency
A research-led cold email outreach program that generated executive interest without burning domain reputation.
97.2%
Inbox placement
11.4%
Positive reply rate
28
Discovery calls held
The Outbound Challenge
Previous agencies had blasted generic templates that landed in spam folders and damaged their primary domain reputation, resulting in single-digit open rates and negative brand perception.
The RDX Strategic Approach
Configured dedicated secondary sending domains with complete DNS authentication. Wrote conversational, pain-point-specific copy focused on technical debt and engineering bandwidth. Kept sending volume disciplined at 35 emails per mailbox per day.
Measurable Impact & Results
Maintained pristine domain health with a 97% inbox placement rate, generating positive executive conversations and multiple closed contracts.
Verified Deliverables Produced
- 4 Secondary domains warmed and authenticated
- Dynamic personalization merge tags based on company announcements
- Real-time reply classification and calendar coordination
- Ongoing domain reputation monitoring
Ready to replicate these outbound results for your pipeline?
Let's evaluate your current ICP, deliverability setup, and prospect research during a 20-minute discovery consultation.