About the founder
Abdul Rehman Raza is a technology-oriented entrepreneur, software developer and the founder of RDX Revenue Agency, a B2B lead generation agency focused on helping technology and software businesses identify relevant prospects and develop structured outbound acquisition opportunities.
His interests lie at the intersection of business development, software engineering, artificial intelligence and automation. Through an academic background in Data Science and practical software development projects, he has developed experience working with Python, backend technologies, databases, APIs and AI-powered applications.
At RDX Revenue Agency, Abdul focuses on business strategy, agency development, prospect research, B2B market positioning, team coordination and technology-supported lead generation workflows.
The entrepreneurial journey
- 01
Early online business experiments
Explored online product selling through Markaz and Facebook Marketplace, handling product selection, promotion and order management.
- 02
E-commerce brand
Developed ABD Wears, an online clothing and tracksuit business, gaining practical experience in digital selling and customer acquisition.
- 03
Software & AI product development
Moved into building software products — PinForge AI (Pinterest automation) and Sendory (email automation) — integrating APIs, backend workflows and automation.
- 04
Founded RDX Revenue Agency
Established RDX Revenue Agency, a B2B lead generation agency built around structured company research, decision-maker identification and personalized outreach.
Software & product portfolio
PinForge AI
AI-powered Pinterest marketing & affiliate automation platform
An AI-powered Pinterest marketing platform that helps users convert affiliate products into marketing pins and manage publishing workflows — reducing the manual work involved in creating, organizing and publishing affiliate product pins.
Key features
- Affiliate product pin workflows
- AI-assisted content generation
- Pinterest account connection (OAuth)
- Board retrieval and visibility
- Publishing queue and scheduling
- Affiliate link handling
Technology
Sendory
Email automation platform (formerly ABD MailForge)
An email automation platform designed to manage sender connections, recipients, campaigns and scheduled email delivery — reducing manual campaign management and repetitive email-sending tasks.
Key features
- Gmail sender connections (OAuth)
- Campaign management
- CSV/Excel import & recipient deduplication
- Daily, weekly and monthly scheduling
- Background sending (Celery/Redis)
- Open/click tracking and queue controls
Technology
Developer Portfolio
Personal developer portfolio
A personal portfolio website presenting professional identity, technical work and the development portfolio.
Key features
- Professional profile
- Project showcase
Technology
Technical expertise
Programming Languages
Backend Development
Frontend Development
Databases
AI & Machine Learning
Automation & APIs
Developer Tools
Cloud & Deployment
Business Tools
Leadership at RDX Revenue Agency
As founder, Abdul leads strategy and operations at RDX Revenue Agency — a B2B lead generation agency targeting SaaS, IT and software businesses in the United States and United Kingdom.
- Business strategy and agency positioning
- Market research (US and UK B2B opportunities)
- ICP and target-company development
- Prospect and decision-maker research
- Lead database organization
- Cold email strategy
- Team coordination and role allocation
- Operational planning and workflow development
- Website and brand development
- Client acquisition process development
Education
BS Data Science
Superior University Lahore · Software Engineering · Gold Campus
2024–2028
Business philosophy & vision
Sustainable business growth comes from understanding real problems, executing structured processes and using technology to improve efficiency. At RDX, the approach is built around research before outreach, relevance before volume, and structured execution instead of random prospecting.
The long-term direction is to combine software engineering, data, artificial intelligence and entrepreneurship into scalable business ventures.