B2B SaaS Lead Generation Pilot
How a targeted outbound campaign helped a Series-A B2B SaaS platform generate qualified pipeline across mid-market accounts.
1,200+
Verified contacts
98.4%
Inbox deliverability
34
Qualified meetings booked
The Outbound Challenge
The client had an unclear ICP and an inconsistent outbound effort. Mass email blasts produced low deliverability, unengaged contacts, and zero qualified sales calls.
The RDX Strategic Approach
We refined their Ideal Customer Profile to focus on VP of Engineering and Head of Infrastructure titles at 50–500 employee SaaS firms. Verified every contact email through multi-step MX & SMTP ping verification, and drafted highly tailored 3-step value sequences addressing cloud cost optimization.
Measurable Impact & Results
Built a verified target database of 1,200 decision-makers and established a repeatable outbound engine delivering consistent executive replies.
Verified Deliverables Produced
- 1,200 Multi-verified direct decision-maker emails
- Custom domain & technical deliverability configuration (SPF, DKIM, DMARC)
- Tailored 3-touch personalization sequence
- Weekly transparent response classification report
Ready to replicate these outbound results for your pipeline?
Let's evaluate your current ICP, deliverability setup, and prospect research during a 20-minute discovery consultation.